On Saturday, June 11, 2011, Max Co-CEO Dave Bagley took first place in his division in the 3rd Annual Powder Mountain Hillclimb, a bike race that has been described as “hors catégorie” or beyond categorization in terms of difficulty. The racers ascend 3,300 vertical feet in six miles, making it the steepest climb in Utah. Remarkably, Dave has only been biking for a little over a year and this is his second year in the Powder Mountain competition.

His results last year were impressive for a beginner, but to be standing on the Gold Medal podium for his division just a year later was beyond what anyone could have foreseen. Approximately 60 participants entered the race whose biking expertise spanned the gamut from elite cyclists with national caliber experience (category one) to beginning (category five) racers. Max products, Dave said, played a significant role in his success.

“I can’t give enough credit to the products, not only for what they do for your training but your competitive edge as well,” Dave said. “I don’t think I was by any stretch of the imagination the most talented person there. I was just able to do enough for my body to sustain the effort for the longest period of time. I think the products had a lot to do with that.”

Last year Dave used MaxOne™ along with MaxATP™ to help him through the race. This year a rigorous training regimen and his regular usage of MaxOne helped him trim 9 minutes off of his time from last year and win the race. Dave said he took MaxOne the night before and again on the morning of the race.

“I think there are a lot of parallels to building a Max business and riding a race like this,” Dave said. “Sometimes the difference between winning and not winning is basically how bad you want something and how deep you are willing to dig to get it.”

Dave said he was surprised by the number of racers who didn’t have the fight left to push ahead at the end. The race was won in the last half mile or so of the race, during which time Dave pushed past a handful of racers to the finish line. As with Dave’s race, consistency and exerting a little extra effort when it counts can make all the difference to successfully building a Max business.

Another parallel to the business is the importance of preparation. To be successful in the business we need to be prepared and go into each situation with a goal in mind and a specific outcome we are working toward. In addition to taking the products daily, careful preparation was critical for Dave in the weeks before the race. By helping his body to recover from his daily workouts, the products really gave him an edge during training.

After the race, Dave still had enough energy to ride an additional 40 miles, climbing a total of nearly 6,000 feet for the day. “Without any doubt this race was powered by RiboCeine™,” Dave said.

Proceeds from the race went to the Ovarian Cancer Awareness and Research Fund at the University of Utah. For details or to donate, visit their website.


Max products give ‘competitive edge’ to biking champion Dave Bagley is a post from:

Glutathione was the subject of an in-depth article in the April 2011 edition of  Experience Life Magazine, which is sent to Lifetime Fitness members in the U.S. You can view and download the article PDF here (give the PDF time to load). Thanks to John Dawson for the scan!

The article highlights the same glutathione benefits we have always touted, along with some nifty graphics. And, if you read between the lines, it’s clear that even the doctors who know about glutathione and its importance don’t know what Max knows, and that our products are the first and best option for glutathione support.

This isn’t the first “mainstream” attention glutathione has received this year, and we doubt it will be the last. People are starting to learn more and more about glutatione, giving you a golden opportunity to let people experience MaxOne™, MaxGXL®, MaxATP™ and Max N-Fuze™ for themselves!

Post from: Max International Blog

davebagsmall Maxs New Inside-Outside Game

Dave Bagley

Dear Associates,

Scott Momii, our Executive Director of Product Management, is a huge Los Angeles Lakers fan. The last couple years, when the Lakers have won the NBA title, Scott has sent me celebratory Lakers hats. Because I value Scott’s friendship, I somewhat grudgingly display these hats in my office.

Still, I can understand Scott’s appreciation for the team. Back in the 1980s, they won five NBA championships, and a staple of their game was dominating both “inside” and “outside.” If teams were able to shut down Kareem on the post, the outside shooters would pick up the slack. The same idea was behind the Lakers’ return to dominance in the early 2000s, with Shaquille O’Neal and Kobe Bryant—inside and outside. It makes for a powerful combination. Having one is a good start, but having both takes you to an elite level.

Since the launch of our latest product offering, Visible Solutions™, I have had the privilege of meeting with Associates from around the world and hearing from them the benefits this new offering adds to an already powerful lineup of nutritional supplements. It is exciting to see everyone embrace this new line with such enthusiasm and passion. Even though the demonstrable results of Visible Solutions speak for themselves, it is important to know that just like the most dominant basketball teams in history (not just the Lakers), Max International also has an unprecedented “inside-outside” offering that should not be overlooked.

Consider: Unwanted skin issues don’t “just happen.” There are several environmental factors that can accelerate skin aging, including:

1)      Sun exposure
2)      First- and second-hand cigarette smoke
3)      Environmental toxins
4)      Stress
5)      Poor diet
6)      Excessive alcohol consumption
7)      Sleep deprivation
8)      Harsh soaps

If you are looking for unsurpassed results in skin health and appearance, we strongly encourage you to combine Visible Solutions with the irreplaceable “inside-out” role that glutathione plays in the skin.

Technically, the skin is the largest organ of the human body, and as such retains the highest total levels of glutathione. This is not by accident. Glutathione plays a critical role in protecting our skin. Our Product Development team sent me the following summary of how free radicals can play a role in accelerating the appearance of aging:

  • Free radicals can directly damage cellular lipid structure membranes, the proteins and DNA of skin cells.
  • An imbalance between free radicals and the antioxidant defense system within the skin (oxidative stress) can elicit an inflammatory response, thereby indirectly damaging collagen and elastin.
  • UV radiation is one of the major generators of free radicals and these free radicals can cause wrinkles by breaking down collagen. This results in the formation of disorganized collagen fibers, and when the skin repeats this process over and over, the result is the formation of wrinkles. Exposure to ultra violet light (UV A or UV B) from sunlight accounts for the vast majority of the symptoms of premature skin aging. The amount of damage to the skin caused by the sun is determined by the total lifetime radiation exposure and the person’s pigment protection.

In summary, free radicals can wreak havoc on the skin and glutathione is needed to help preserve the youthful health and appearance of your skin.  By combining our science-based, glutathione-supporting products with Visible Solutions, you can give your body AND SKIN the best protection and appearance inside and out.

Since most of you reading this are Max Associates, I have to comment on how rewarding it has been to see the new level of fun and excitement that this product line has added to your already powerful business offering. I have always believed that one’s attitude quotient is much more important that one’s intelligence quotient, and as I have seen people’s excitement level increase, it is no wonder that their checks are also increasing. When people are having fun, and their checks are increasing, it becomes easier and easier to introduce our unique “Look, Feel, Live” opportunity to those we know, as well as those we come in contact with.

In 2011, there is A LOT to be excited about! We have the best glutathione-supporting supplements in the world, we have a personal care line that demonstrates unprecedented benefits, and we have coupled these amazing products with a financial opportunity that is expanding globally and making a real difference in people’s lives.

I am proud of our Associates. You are making a positive difference, and together we will make 2011 our best year yet.


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Dave Bagley

Post from: Max International Blog